The management consultant Peter Drucker once said: “If you can´t measure it, you can´t manage it”. This statement is for sure not true for all management decisions. But with the help of Big Data managers can measure a lot more, learn more about their customers and their own business. It is for this reason why they make better decisions and achieve better outcomes. Companies which are in the upper third of their area of business in terms of data-driven decisions on average got 6% per cent more profit.
Dr. Raphael Kromer is giving a lecture about Big Data on the 17th of June 2016 at 7 p.m. at the Kitzbühel Country Club (Austria).
We are looking forward meeting you there!
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