Category Archives: Articles

Car owner satisfaction – Volkswagen missed chance of loyal customers

In the study from “Consumer Reports” Volkswagen fell in the rankings of customer satisfaction from place 16th to 24th. The whole ranking can be found here: Ranking car owner satisfaction Car Brands Ranked by Owner Satisfaction – Consumer Reports With “Dieselgate” Volkswagen has the unique chance to win very loyal customers. It is scientifically proven […]

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Lufthansa and United Airlines are listening to their customers

Lufthansa marketing director Alexander Schlaubitz defines premium as the ability to respond to their customer needs. Lufthansa is working on the possibility to capture customer needs with the help of digital tools. The year 2017 is the year of digitalization for him. You find the complete interview of W&V here. Oscar Munoz is the CEO […]

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Big data in the hotel business…

The following article addresses big data in the hotel business and which questions occure for a hotel manager concerning big data. For example if there is a proof of its advantage. Big data in the hotel business

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